About us or "Hygge what???"

Smil is the Danish word for smile. But for us it represents more than just a simple gesture; it represents the warmth, friendliness and positivity we want to convey in our store. We believe that a smile has the power to create connections and spread joy. That's why Smil is not just a name, it's a promise that we want to greet you with a smile and put a smile on your face when you enter our store.

And Hyggelei? We gave this name to our first holiday home in Denmark 10 years ago. We now have two houses in which we combine Nordic design with Scandinavian cosiness and warmth - a place of Hyggelei, as we call our houses.

Curious? Click here to learn more about hyggelei in Denmark.

It is precisely this feeling of hyggelei that we now transport into our store and online shop and we look forward to welcoming you personally or online with a "smil".